Jaco: Costa Rica’s Booming Beach Town

Last Updated: October 9, 2025

Many people come to Costa Rica to turn everything off and just relax. Others are looking to do a lot of activities, get out on the town, and of course take in the country’s famous beaches and lush jungle. If the latter sounds like you, then Jaco may be the perfect fit. In this post, we’ll cover everything you need to know about this popular central Pacific coast destination, including our picks for activities, beaches, restaurants, and hotels.

Our family has been living in the Jaco area for more than five years. Here are our insider tips for exploring this booming beach town.

Jaco Pacific Coast Destination | Two Weeks in Costa Rica

About Jaco

Located less than 1.5 hours from Costa Rica’s Juan Santamaria International Airport (SJO), Jaco is the closest major beachside destination to the capital city of San Jose.

With rolling green hills of jungle and farm pasture in the distance, Jaco sits in a wide cove with rocky points on each end. The beach is a long gray arc that has a backdrop of palm trees, surf-side hotels, souvenir and boutique shops, and a huge selection of restaurants and bars.

Jaco is considered to be one of Costa Rica’s most developed beach towns. It has always had a few mid-to-high-rise condo complexes, but in recent years, development has increased. Now you’ll find several tall condo buildings spread out in town and along the beach.

Jaco Beach | Two Weeks in Costa Rica

The main strip, which runs adjacent to the sand, is bustling, both day and night. The town has developed a reputation over the years for its party atmosphere (mostly in the bars) and adult-only nighttime activities, but has put a lot of effort into making it an attractive place to visit for everyone, including families.

There are some parks, children’s play and activity centers, and lots of restaurants with kid-friendly menus.

Many of the families visiting Jaco are locals who live near San Jose and flock to the beach on weekends, vacations, and holidays, injecting a nice mixture of local culture into the otherwise touristy town.

Activities in Jaco

One of the main draws of Jaco is the seemingly endless list of activities available. Adventure seekers will find ATV, zip-lining, and waterfalls. Ocean activities like catamaran cruises, surf lessons, and sport-fishing are all really popular. And there’s also unique attractions like crocodile tours, aerial tram rides, and street art cultural tours that you won’t find in other places in Costa Rica. Out of the many things to do, here are some of our picks.

For a handpicked list of our favorite tours in Jaco, also be sure to visit our Online Tour Bookings page. 

Sunset Cocktails at Villa Caletas

North of Jaco on a tall ridge overlooking the scenic Gulf of Nicoya and Pacific Ocean is an amazing spot to take in the sunset over a tropical drink.

Hotel Villa Caletas has built a dramatic outdoor amphitheater into the side of the cliff that makes you feel like you’re on top of the world. You don’t have to be a guest to experience this unique setting; just tell the staff you’re there for sunset and grab a drink from the bar.

Sunset at Villa Caletas | Two Weeks in Costa Rica
The amphitheater at Villa Caletas

Surfing

Costa Rica is well-known for its great surf, and the Jaco area is definitely one of the country’s hot spots.

Surf shops are scattered all around town so it is easy and affordable to rent a board or take a lesson. At Playa Jaco, the smaller waves are perfect for learning or shaking off the rust if you haven’t been out in a while.

Our kids did lessons with a surf shop in town and loved it. Our youngest son got some practice on the white-water, and our oldest son honed his skills in the green waves.

a kid taking a surf lesson in jaco costa rica
Our son taking a surf lesson

If you’d like to book a lesson through the surf shop we used, just use the link below. Booking through us costs the same and helps support our website!

For more advanced surfers, there’s Playa Hermosa just to the south. This world-class surfing beach is known for having the most consistent waves in the country. It’s not uncommon to see surf professionals practicing or even competing in one of the many tournaments held at Hermosa.

Carara National Park

You would not expect it so close to a highly developed town like Jaco, but just north and stretching into the mountains is a vast expanse of pristine rainforest.

Carara National Park has a small network of trails that lead through primary and secondary forest. It even has a loop that is handicap accessible.

Along any of the trails, you can see wildlife like monkeys, leaf-cutter ants, and lots of birds. In fact, Carara is considered to be one of the best birding spots in Costa Rica with over 400 different species identified.

Carara National Park | Two Weeks in Costa Rica
Thick rainforest at Carara National Park

Tortuga Island

For those looking to get out on the water, one of our favorite day trips in the Jaco area is to Tortuga Island.

This white-sand island is only a 45-minute boat ride from the nearby Los Suenos Marina. Tours are typically a full day on the island, with snorkeling, lunch, and even banana boat rides. The water at Tortuga Island is a gorgeous shade of blue, perfect for swimming.

view of Tortuga Island from above showing white sand beach and boats
Tortuga Island

For more information about visiting, read our post Tortuga Island Catamaran: Beach & Snorkel Tour from Jaco.

To book a tour with our favorite operator in the area, use the link below and we’ll take care of all the arrangements.

Zip-Lining and Adventure Park

For an adrenaline rush, we highly recommend zip-lining in the hills outside town. These tours take you into the rainforest for some lovely views and maybe even a little wildlife viewing.

There are a couple of adventure parks in Jaco, but we like one in particular. Their zip-line tour is one of our favorites in Costa Rica. They also offer ATV tours, horseback riding, waterfall rappelling, and a chocolate tour, which can be combined so you do multiple activities in one day.

Jaco Farmers Market

If you’re staying in town for a while, you might want to consider hitting up the weekly farmers market. Here, you can get the freshest fruits and vegetables as well as artisanal breads, cheeses, and other goodies.

The farmers market, or feria as it is called locally, is held every Thursday afternoon and Friday morning off the south end of the main way, Avenue Pastor Diaz. If you’re coming from the center of town, turn right at the Palacio Municipal, then take another right toward the soccer field.

Jaco Farmers Market | Two Weeks in Costa Rica
Jaco Farmers Market

Beaches

The main beach in town isn’t one of Costa Rica’s most beautiful, but its convenient location makes up for it.

Located just a couple of blocks from the souvenir shops and restaurants lining the main strip is the gray sand Playa Jaco. This beach fills up fast with people sunbathing, strolling, people watching, or simply hanging out.

Jaco Beach isn’t the best for swimming since it can have rip currents, but luckily there are plenty more beautiful beaches in the area to explore.

Playa Herradura

Just 8 km (5 miles) north of Jaco is a sheltered cove that is known for the nearby marina and resort, Los Suenos. Playa Herradura is a little rocky but a great spot for families because of its calm waves. Parking is available right off the sand for a small fee and there are also a few local restaurants where you can grab a simple meal.

Playa Mantas and Playa Blanca

If you’re planning a full beach day, head to Playa Mantas and Playa Blanca.

Located north of Playa Herradura, these beaches are well-known to locals but not to tourists as they’re not clearly marked. To get there, head north along the Costanera highway, then take a left onto the road shortly before the Punta Leona Resort. Follow it to the end, passing through the resort, to a parking area. From there, you can walk out onto Playa Mantas, a picturesque cove with gray sand.

At lower tides, you can keep walking south, crossing some rocks and a point to access the beautiful white sands of Playa Blanca.

In our opinion, Playa Blanca is the most beautiful beach in the area with clear water, fluffy sand, and lots of trees for shade.

These beaches are very popular with the locals so get there early (and avoid weekends) to get a parking spot; it fills up fast!

For more information about visiting, read our posts Playa Mantas: Calm Water and a Local Vibe and Playa Blanca: A White Sand Oasis Near Jaco.

Playa Blanca | Two Weeks in Costa Rica
The gorgeous Playa Blanca

Playa Hermosa

Eight kilometers (5 miles) south of Jaco is the famous surfing beach, Playa Hermosa.

Even if you aren’t a surfer, it’s worth a visit to this 7 km (4 mile) long stretch of dark gray sand. The majority of Playa Hermosa is empty with little development, but there is a small community with some restaurants, surf shops, and hotels on the northern end. Some beach homes and vacation rentals are also spread out along the coastal road going south.

Playa Esterillos Oeste

If you’re looking for a secluded beach, keep heading south past Playa Hermosa about 15 km (9 miles) and you will come to Esterillos. There are multiple entrances off the main highway, but the one for Esterillos Oeste is a good place to find some peace and quiet, nice waves if you’re into surfing, and cool tide pools.

This area is not very developed but has a well-stocked mini-supermarket and a few great restaurants a short walk from the sand.

Jaco Destination Guide - The nearby Playa Esterillos Oeste
The tide pools at Playa Esterillos Oeste

For more information about these beaches, read our post Jaco Beaches: Where to Swim, Surf, and Just Relax.

Jaco Restaurants

The restaurant scene in Jaco has really taken off. Expert chefs are moving into town, and craft beer bars, vegan restaurants, and kosher eateries are springing up. The Jaco area has over 100 different restaurants serving everything from typical Costa Rican fare and bar basics, to gourmet cuts of beef and other gastronomic delicacies.

Here’s a selection of what we have enjoyed to get you started. For a more robust list of options, check out our Jaco Restaurant Guide.

Note: Many of the directions below mention the POPS building. We use this as a point of reference because like most towns in Costa Rica, Jaco doesn’t use standard addresses. POPS is an ice-cream shop near the center of the strip. You can’t miss it.

Graffiti Restro Cafe + Wine Bar

Our pick for a nice dinner out, Graffiti has a cool, contemporary atmosphere that will make you forget that you’re in Costa Rica. They specialize in “slow food,” meaning that they use only local ingredients and their dishes take a little extra time to prepare. Not to worry, their innovative apps and selection of signature martinis (the cucumber and basil is great) will help tide you over.

Chalkboard dinner specials include lots of choices for surf and turf, and the standard menu has burgers and lighter options like tapas, fish tacos, and a poke bowl. $10-30. Dinner only. Call ahead for reservations. Located in Jaco Walk, on the southern end of town past Mas X Menos grocery store.

Mahi Mahi at Graffiti Restaurant
Blackened Mahi Mahi with coconut rice and pineapple chutney at Graffiti

Zona K Bistro

This small bistro owned by a Costa Rican chef serves up innovative fare with a Latin and Asian influence. Everything at Zona K is made fresh, from scratch and a lot of love. Some of our favorite dishes are the Cajun Tuna with Sesame and Breakfast Skillet for brunch. Also has a nice assortment of pastries and desserts. Located on the northern end of town, across the street from Best Brands shoes.

Restaurant Recommendations Jaco - Zona K Bistro
Cajun Sesame Tuna at Zona K Bistro

Rusticos

For an authentic taste of Costa Rica, head to Rusticos. This simple soda (typical Costa Rican restaurant) serves up tasty traditional plates of rice, beans, meats, and sides in a casual buffet style. If you like beef, definitely try their Carne en Salsa. This place is popular with locals and hungry surfers so don’t be surprised if you see a line. $8-10 for most plates, includes a drink. On Ave. Pastor Diaz, just south of Jaco Walk. 

The Pizza Shop

Good pizza is surprisingly hard to find in Costa Rica, but the Pizza Shop knows how to make a great pie.

Crispy thin crust and a well-balanced sauce are the highlight, but the toppings are what knock it out of the park. Homemade items like sausage, bacon, ricotta, and a balsamic reduction are just a few of the choices. $12-30. Check out their website for the menu. On the northern end of Ave. Pastor Diaz, a block up from the small yellow bridge.

Restaurant Recommendations Jaco - Pizza Shop
A pie with pepperoni and house-made sausage at Pizza Shop

Green Room Cafe

What we like most about the Green Room is the atmosphere. As soon as you walk in the door, you feel comfortable. Grab a seat outside in the terrace garden if you can.

The Green Room focuses on local and organic ingredients and has delicious locally made craft beer. This hip spot has live music every night; check out their Facebook page for details. Has a kid’s menu. $10-40. Ave. Pastor Diaz, across the street from POPS.

Green Room Cafe in Jaco | Two Weeks in Costa Rica
Outdoor space at Green Room

Sepalo

Sepalo is one of our favorite lunch spots. They have a full menu but we love ordering a make-your-own bowl. You choose a protein like fresh tuna, chicken, shrimp, or tofu and can add six veggie toppings from the bar. They also have a sweet fruit bowl option, which our kids love. $15-30. Northern end of Ave. Pastor Diaz, in front of Jaco Viva condos.

indoor dining room at sepalo restaurant jaco costa rica
Sepalo

Heladeria el Barco

For dessert or a mid-day treat, stop by Heladeria el Barco for really good homemade gelato and ice-cream. Flavors are constantly rotating but there are at least 20 to choose from. They also have a ton of fun toppings to add. Ave. Pastor Diaz, a few doors south of POPS.

Panaderia Artesanal

This isn’t your ordinary Costa Rican panaderia. With a lot more than just pastries, this artisanal bakery makes fresh bagels, breads, and of course lots of yummy desserts. They also serve coffee and espresso, a traditional Costa Rican breakfast, and have a lunch menu with a selection of sandwiches and wraps. Many vegetarian and vegan options are available. $6-13. Northern end of Ave. Pastor Diaz in the Palm Plaza. Across from Economy Rent a Car.

Jaco Hotels

Like restaurants, there are a ton of hotel options to choose from in the Jaco area. You can find everything from shared-room hostels for $20 a night to luxurious resorts for upwards of $400. Below are some of our recommendations in the different price ranges.

High-end Hotels ($200+)

Los Suenos Marriott Ocean & Golf Resort

Spread out on 1,100 acres, Los Suenos is one of the only all-inclusive resorts on this stretch of Costa Rica’s Pacific coast. This sprawling complex has several restaurants and lounges, easy access to the beach, a grand pool, an 18-hole golf course, a marina, a small grocer, and even some shops. With everything you need on-site, there’s really no reason to leave the immaculate grounds. The Marriott Los Sueños is located in the beach community of Playa Herradura, just north of Jaco. Starting at $260/night. Check Availability and Prices Here.

Marriott Los Suenos near Jaco
The pool area at Marriott Los Suenos

Hotel Villa Caletas

Villas Caletas is a high-end boutique hotel located high on a bluff and built in traditional Victorian style with a tropical spin. Surrounded by lush rainforest, the property is secluded and private. When we have been for sunset cocktails, hotel guests looked quite pleased with the infinity pool overlooking the Gulf of Nicoya.

Some suites have their own plunge pools and access to a private beach is also available. Rooms have ocean, pool, or jungle views, and the property is spread out so be sure to inquire when booking. Villas Caletas is located north of Playa Herradura and about a 10-minute drive off the highway. Consider renting a car if you want to explore the area. $200-1,000/night. Check Availability and Prices Here.

Mid-range Hotels ($100-200)

Club del Mar Resort and Condos

These beachfront apartment-style units are located on the southern end of Jaco Beach, away from the hustle and bustle. The style of this property carries a contemporary feeling with nice finishes. It also does a good job of incorporating some local art and wood throughout. There is a big pool area, spa, and Tiki bar overlooking the ocean where you can enjoy the beautiful sunset. Good on-site restaurant that offers local cuisine. Rooms range from traditional hotel rooms to more spacious condos, and all have A/C. $180-400/night. Check Availability and Prices Here.

Jaco Hotel Guide - Hotel Club del Mar
The grand pool overlooking the beach at Hotel Club del Mar

Oceano Boutique Hotel

This mid-size hotel in the center of Jaco will get you steps away from the beach and nearby restaurants. The 60-room property offers boutique-style modern condos with high-end finishes. Each unit has a full kitchen and living area, making it a good option for families. The property has an outdoor pool and spa. Look for weekly events with live music like paella night on Saturdays and BBQ Sundays. $110-400/night, depending on the unit size and amenities. Check Availability and Prices Here.

Budget Hotels ($20-125)

Hotel Perico Azul and Surf Camp

Located just outside the main area of town, Hotel Perico Azul offers simple, clean rooms for an affordable price. Ideal for surfers, this cozy seven-room hotel is within walking distance to the beach. Surf lessons can be easily arranged as the owners also run Tortuga Surfing. Rooms have A/C; there is also a well-equipped common kitchen. $70-130/night. Check Availability and Prices Here.

Hotel Perico Azul, Jaco, Costa Rica
Photo Credit: Hotel Perico Azul

Room2Board Hostel and Surf School

The nicest hostel in the area is probably Room2Board. This boutique hostel and surf camp is at the southern end of the main drag. It has hotel-like amenities, including a rooftop bar with hammocks and co-working space. Room2Board is less than a 5-minute walk to the main area of town and right on the beach. Private and shared rooms are available as well as less expensive dorm rooms. Surf and SUP packages available. $20-100/night. Check Availability and Prices Here.

Conclusion

As you can see, Jaco, Costa Rica is a booming destination with tons of things to see and do. Good for foodies, adventure seekers, surfers, shopping enthusiasts, and those who just want to sit on the beach and relax, Jaco is a place where you can easily spend a week or more.

If you do want to explore, another great thing about Jaco is how close it is to other destinations. In about an hour, you can be on the beautiful beaches of Manuel Antonio, and in another hour more, the rainforest-covered Costa Ballena. But with so much going on in Jaco, we doubt you will stray far.

Have you been to Jaco? What did you think?

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Looking for more information to help plan your trip to Costa Rica? Check out these posts:

Tamarindo: Where Paradise Meets Convenience – If Jaco appeals to you, you might also like Tamarindo on the northern Pacific coast. This surfer town has a similar feel, with a huge selection of restaurants and accommodations.

SJO Airport Hotels: Chances are you have an overnight in San Jose at either end of your trip. Check out our hotel guide for the best places to stay.

Packing for Costa Rica: Start your packing list for what to bring with this post.

Destinations: View all 50+ towns/cities that we cover on this website. Includes an interactive map for easy planning.